Welcome to the new issue of the Graziadio Business Review. It contains several articles written by GSBM faculty that we hope you will enjoy reading.
also by Marty Abbott, DM, and Kalle Lyytinen, PhD In a recent GBR article we put forward an argument that in using a product or service consumers are afforded the opportunity to use it in ways not originally intended. We argue that customers do this for a variety of reasons, such as increasing the utility … Continued
Present age organizations face a very complex and uncertain environment. In order to remain innovative and viable in the long run, many organizations are turning to “intrapreneurship.” However, what is intrapreneurship? How different it is from entrepreneurship? What can an organization do to promote intrapreneurship? In the Graziadio Business Review article “Implementing Intrapreneurship: A Structural … Continued
Drawing from his experiences as CIO, Koeppel discusses the evolving role of the CIO in his presentation “The 21st Century CIO.”
Check out the full presentations by innovation and information technology experts from Sony, Guitar Center, County of Orange, and the Center for CIO Leadership.
[powerpress: http://gsbm-med.pepperdine.edu/gbr/audio/winter2011/Podcasts/Axley podcast.mp3] Click here to listen and subscribe in iTunes U Where do truly great ideas come from? Is it possible to purposefully discover serendipity? How do people share information in ways to expand what they know? Stephen R. Axley, PhD believes that the answer to these questions lies in something we all do … Continued
Miner explores the definitions of innovation and invention to improve the process by which companies prepare for, create, and develop new products.
In this video, John Mooney, PhD, Associate Dean of Academic Programs and Associate Professor of Information Systems, interviews Chuck Morrissey, PhD, Associate Professor of Strategy on “managing what’s next,” a theme he’s developed over his more than 50 years in management, as an entrepreneur, and as an educator.
During a recent talk to a group of small business owners on the practice of innovation, someone asked this interesting question: “Which is better: new or different?” The question gave me pause—first, because we tend to think of the two terms as almost the same thing, and second, because I had never actually considered forcing … Continued
Can’t see the above video? Click here to watch or you can read the transcript. In this video interview, Matthew May, supporting faculty at the Graziadio School of Business and Management, and author of the recently released book, In Pursuit of Elegance:Why the Best Ideas Have Something Missing, discusses the four principles of elegance: symmetry, … Continued
Can’t see the above video? Click this link to watch or you can read the transcript. In this video interview, Larry Cox, PhD, Associate Professor of Entrepreneurship and director of the new entrepreneurship program at the Graziadio School of Business and Management, discusses how smart entrepreneurs take advantage of low opportunity and material costs during … Continued
This is a guest post by Tim Berry, GBR Editorial Review Board member and President of Palo Alto Software Ideas are a dime a dozen. Opportunities are much more important. An opportunity is an idea that’s passed the test of planning. It has potential. You can implement it. An opportunity has some of the following … Continued