PODCAST: How To Create Advocates with Loyalty Architect Craig Wilson
In this podcast interview, Loyalty Architect Craig Wilson discusses unearthing your company’s authentic purpose to turn casual customers into loyal advocates.
Tag: customer loyalty
Ethics and Loyalty: There May be a Sea Change on the Horizon
In order for ethical programs to have an impact on customers, they must work and be seen to work.
Rational and Emotional Trust
Dr. Bill Bleuel calls trust “the holy grail of relationship management,” explaining the difference between rational and emotional trust.
Retaining Customers (Part 1 of 4)
This is the first of a four-piece series devoted to the topic of customer retention. Here, I will talk about retention, what it is, and why it drives successful business operations. The three subsequent blogs will present a conceptual framework for issues, rationale, cost models, and examples for use in developing and maintaining a loyal … Continued