PODCAST: Why You Should Protect Your Brand and How to Do It
This podcast features Brandon Carr, JD, discussing various routes to proving that your descriptive brand has acquired secondary meaning.
Tag: business law
New Issue of the Graziadio Business Review is Now Online
This issue, including articles, videos, book reviews, and audio podcasts, can be found at gbr.pepperdine.edu. We welcome your comments and feedback.
PODCAST: Understanding Secondary Meaning in Trademark Law
What’s in a name? Quite a bit, it turns out. This podcast summarizes the rules of secondary meaning in trademark law with Alexa Koenig, JD, MA.
PODCAST: Distinctiveness in Trademark and Trade Dress Law
In this podcast interview, David Scalise, JD discusses how critical trademarks and trade dress are to a company’s success, and the legal protections for them.
Dividend Tax Rate Pulls a “Mark Twain”
The November 2, 2010 Congressional election changed the political landscape. Accounting professor John Briginshaw, comments on what it means for the company cash flow sheet.