PODCAST: Why You Should Protect Your Brand and How to Do It
This podcast features Brandon Carr, JD, discussing various routes to proving that your descriptive brand has acquired secondary meaning.
This podcast features Brandon Carr, JD, discussing various routes to proving that your descriptive brand has acquired secondary meaning.
This issue, including articles, videos, book reviews, and audio podcasts, can be found at gbr.pepperdine.edu. We welcome your comments and feedback.
What’s in a name? Quite a bit, it turns out. This podcast summarizes the rules of secondary meaning in trademark law with Alexa Koenig, JD, MA.
In this podcast interview, David Scalise, JD discusses how critical trademarks and trade dress are to a company’s success, and the legal protections for them.
The November 2, 2010 Congressional election changed the political landscape. Accounting professor John Briginshaw, comments on what it means for the company cash flow sheet.