Today’s harsh economic realities continue to impact everyone. Hundreds of thousands have been losing their jobs each month. In California, even firemen and policemen are being laid off (California firemen are being laid off even as we approach fire season!). It does not matter if you work for a private enterprise or a tax-supported agency. … Continued
This is the third of a series of four blogs devoted to the topic of customer retention. Read Part 1 and Part 2. Every customer that you keep represents at least three that you don’t have to attract. Numerous research studies indicate that the cost of acquiring a new customer usually runs from two to … Continued
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