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PODCAST: Self-Organizing Conversation as an Invitation to Serendipity with Dr. Stephen R. Axley

[powerpress: http://gsbm-med.pepperdine.edu/gbr/audio/winter2011/Podcasts/Axley podcast.mp3] Click here to listen and subscribe in iTunes U Where do truly great ideas come from? Is it possible to purposefully discover serendipity? How do people share information in ways to expand what they know? Stephen R. Axley, PhD believes that the answer to these questions lies in something we all do … Continued

Does Anybody Care?

Alan Beard, adjunct professor of marketing strategy at Pepperdine, explains how to get your audience to care about the company’s social media messages.

Where to Work if Social Media is Your Thing…

If social media is really your thing then why not work at a company that truly embraces it? Plenty of organizations are integrating social media into their everyday operations and reaching their target audience through it as well. But according to Mashable.com, four companies in particular have truly embraced social media in a way that … Continued

Ten Tips for Improving Your Business Writing

On Friday, Gary Kinder, an expert on business and legal writing, offered a course on Advanced Business Writing at Pepperdine University. He drove the point home that “your credibility rides with every sentence.” Here are a few takeaways from his  presentation: 1.) Avoid Splitting Infinitives: This rule came from Latin scholars who, in 1820, wanted … Continued

Social Media Strategy Is More Than Just Signing Up

Currently at the Graziadio Business Report we are in the process of revamping our website – having reached the upper limits of the current platform.  Tackling the usual web development project activities – planning, executing, monitoring – we’re now confronted with the task of developing our social media implementation.  Though our initial impulse was to approach social media … Continued

Three Ideas for Taming the Whirlwind

I’m continually looking for ways to organize ideas, work, and activities, plus figure out how to prioritize and piece it all together. We all need a system that keeps us on top, rather than drowning in unfinished projects and lost to-do lists or sublimating what we really care about doing far beneath what has to get done.

5 Simple Rules for Better Email Business Communication

I have been teaching with Frances Grimes in the Management Communications program here at Graziadio this fall and so business communication is on my mind. Face-to-face business communication is difficult—attempting to read body language, facial expressions, and gestures (although some gestures speak for themselves), can be a challenge. Not to mention cultural differences that can … Continued