Online misinformation is spreading fast and health officials are mounting a concerted effort to combat it. As a business leader, you now need to connect with an increasing number of highly reliable sources of information.
The difficulty of trying to manage a dual relationship is something common with those who work in family businesses.
Dr. Bill Bleuel calls trust “the holy grail of relationship management,” explaining the difference between rational and emotional trust.
Steven M. Sommer, professor of applied behavioral science, shares his “ABC model,” a three-step process for providing and receiving feedback effectively.
[powerpress: http://gsbm-med.pepperdine.edu/gbr/audio/winter2011/Podcasts/Axley podcast.mp3] Click here to listen and subscribe in iTunes U Where do truly great ideas come from? Is it possible to purposefully discover serendipity? How do people share information in ways to expand what they know? Stephen R. Axley, PhD believes that the answer to these questions lies in something we all do … Continued
Alan Beard, adjunct marketing professor and social media expert, discusses the value of keeping humor in the workplace.
Marketing professor and social media pro Alan Beard talks about how to create social media with “panache.”
Alan Beard, adjunct professor of marketing strategy at Pepperdine, explains how to get your audience to care about the company’s social media messages.
If social media is really your thing then why not work at a company that truly embraces it? Plenty of organizations are integrating social media into their everyday operations and reaching their target audience through it as well. But according to Mashable.com, four companies in particular have truly embraced social media in a way that … Continued
Two rules more than any other can make the difference between a successful elevator pitch and a lost opportunity.
On Friday, Gary Kinder, an expert on business and legal writing, offered a course on Advanced Business Writing at Pepperdine University. He drove the point home that “your credibility rides with every sentence.” Here are a few takeaways from his presentation: 1.) Avoid Splitting Infinitives: This rule came from Latin scholars who, in 1820, wanted … Continued
Currently at the Graziadio Business Report we are in the process of revamping our website – having reached the upper limits of the current platform. Tackling the usual web development project activities – planning, executing, monitoring – we’re now confronted with the task of developing our social media implementation. Though our initial impulse was to approach social media … Continued
I’m continually looking for ways to organize ideas, work, and activities, plus figure out how to prioritize and piece it all together. We all need a system that keeps us on top, rather than drowning in unfinished projects and lost to-do lists or sublimating what we really care about doing far beneath what has to get done.
Can’t see the above video? Click this link to watch. In this video interview, Ann Feyerherm, PhD, Professor of Organization and Management and Chair of the Applied Behavior Science and Organization Theory and Management Department, explores the psychological impact of losing a job and effective methods for bouncing back.
I have been teaching with Frances Grimes in the Management Communications program here at Graziadio this fall and so business communication is on my mind. Face-to-face business communication is difficult—attempting to read body language, facial expressions, and gestures (although some gestures speak for themselves), can be a challenge. Not to mention cultural differences that can … Continued