Writing for business is a specific skill that needs to be honed over the course of your career. Many people think they don’t need to develop their skills, as they already have enough skill to get by day to day, but developing those skills pays dividends. Here are the best online tools that you can … Continued
The difficulty of trying to manage a dual relationship is something common with those who work in family businesses.
Dr. Bill Bleuel calls trust “the holy grail of relationship management,” explaining the difference between rational and emotional trust.
Steven M. Sommer, professor of applied behavioral science, shares his “ABC model,” a three-step process for providing and receiving feedback effectively.
[powerpress: http://gsbm-med.pepperdine.edu/gbr/audio/winter2011/Podcasts/Axley podcast.mp3] Click here to listen and subscribe in iTunes U Where do truly great ideas come from? Is it possible to purposefully discover serendipity? How do people share information in ways to expand what they know? Stephen R. Axley, PhD believes that the answer to these questions lies in something we all do … Continued
Alan Beard, adjunct marketing professor and social media expert, discusses the value of keeping humor in the workplace.
Alan Beard, adjunct professor of marketing strategy at Pepperdine, explains how to get your audience to care about the company’s social media messages.
If social media is really your thing then why not work at a company that truly embraces it? Plenty of organizations are integrating social media into their everyday operations and reaching their target audience through it as well. But according to Mashable.com, four companies in particular have truly embraced social media in a way that … Continued
Two rules more than any other can make the difference between a successful elevator pitch and a lost opportunity.
On Friday, Gary Kinder, an expert on business and legal writing, offered a course on Advanced Business Writing at Pepperdine University. He drove the point home that “your credibility rides with every sentence.” Here are a few takeaways from his presentation: 1.) Avoid Splitting Infinitives: This rule came from Latin scholars who, in 1820, wanted … Continued