In this podcast, Ken Fox offers some lessons on global retail expansion using real-world examples of how different companies have succeeded and failed.
In this podcast interview, Loyalty Architect Craig Wilson discusses unearthing your company’s authentic purpose to turn casual customers into loyal advocates.
This podcast features Brandon Carr, JD, discussing various routes to proving that your descriptive brand has acquired secondary meaning.
This issue, including articles, videos, book reviews, and audio podcasts, can be found at gbr.pepperdine.edu. We welcome your comments and feedback.
What’s in a name? Quite a bit, it turns out. This podcast summarizes the rules of secondary meaning in trademark law with Alexa Koenig, JD, MA.
As vice president of worldwide marketing at Herbalife, Clare Burton is responsible for driving the company’s brand awareness around the world.