PODCAST: Learn to Expect the Unexpected in Global Retail Expansion with Kenneth A. Fox
In this podcast, Ken Fox offers some lessons on global retail expansion using real-world examples of how different companies have succeeded and failed.
Tag: branding
PODCAST: How To Create Advocates with Loyalty Architect Craig Wilson
In this podcast interview, Loyalty Architect Craig Wilson discusses unearthing your company’s authentic purpose to turn casual customers into loyal advocates.
PODCAST: Why You Should Protect Your Brand and How to Do It
This podcast features Brandon Carr, JD, discussing various routes to proving that your descriptive brand has acquired secondary meaning.
New Issue of the Graziadio Business Review is Now Online
This issue, including articles, videos, book reviews, and audio podcasts, can be found at gbr.pepperdine.edu. We welcome your comments and feedback.
PODCAST: Understanding Secondary Meaning in Trademark Law
What’s in a name? Quite a bit, it turns out. This podcast summarizes the rules of secondary meaning in trademark law with Alexa Koenig, JD, MA.
Q&A with Clare Burton, Vice President of Worldwide Marketing at Herbalife
As vice president of worldwide marketing at Herbalife, Clare Burton is responsible for driving the company’s brand awareness around the world.