Miner explores the definitions of innovation and invention to improve the process by which companies prepare for, create, and develop new products.
In today’s economy, everyone is trying to do more with less. Charla Griffy-Brown, Ph.D., Associate Professor and Discipline Lead of Information Systems at the Graziadio School of Business and Management, is internationally recognized as one of the most active and prolific researchers in the technology management and innovation fields, and she has a passion for … Continued
In this video, John Mooney, PhD, Associate Dean of Academic Programs and Associate Professor of Information Systems, interviews Chuck Morrissey, PhD, Associate Professor of Strategy on “managing what’s next,” a theme he’s developed over his more than 50 years in management, as an entrepreneur, and as an educator.
Currently at the Graziadio Business Report we are in the process of revamping our website – having reached the upper limits of the current platform. Tackling the usual web development project activities – planning, executing, monitoring – we’re now confronted with the task of developing our social media implementation. Though our initial impulse was to approach social media … Continued
Podcast provided by the Oomph! company. In this interview, Dr. Andrea Scott, Professor of Marketing at the Pepperdine University Graziadio School of Business and Management, explains the importance of market research and understanding consumer behavior when conducting a branding campaign. Dr. Scott earned her PhD from the University of South Florida and an MBA from Emory University. … Continued
Can’t see the video above? Click here to watch or you can read the transcript. In this video interview, Kurt K. Motamedi, PhD, Professor of Strategy and Leadership at the Graziadio School of Business and Management, discusses strategy, strategy execution, leadership styles (including neurotic managers and their impact), keeping employees motivated, and the shift away … Continued
Joseph Lee Times are tough. The demand has never been greater for regulatory oversight. Public outcry to punish those who failed us has reached the ears of our leaders and politicians. The dismissal of GM’s chief by the Obama Administration was a shock and a signal to the automotive sector: This is a time in … Continued
For over 40 years I have taught applied modeling—at eight different universities, engineering and business schools, graduate and undergraduate levels. I have taught using paper and pencil for quick-and-dirty models, calculators, mainframe computers, and now PCs with spreadsheets. Generally, I have four goals for each class, and the fourth is: Be able to actually identify … Continued
This is a guest post by Michael Williams, PhD, Assistant Professor of Information Systems If you spend much time on the road away from your office you realize what a challenge it can be to find a reliable Internet connection for your critical tasks. Sporadic and unpredictable availability at hotels, airports, and public areas is … Continued
This is the first of a four-piece series devoted to the topic of customer retention. Here, I will talk about retention, what it is, and why it drives successful business operations. The three subsequent blogs will present a conceptual framework for issues, rationale, cost models, and examples for use in developing and maintaining a loyal … Continued
This is a guest post by Tim Berry, GBR Editorial Review Board member and President of Palo Alto Software What? You say, reading my title here. Why would I want to? Here’s a question I received in the www.bplans.com Ask the Experts forum today: My business sells window coverings and recently got taken by a … Continued
This is a guest post by Tim Berry, GBR Editorial Review Board member and President of Palo Alto Software Ideas are a dime a dozen. Opportunities are much more important. An opportunity is an idea that’s passed the test of planning. It has potential. You can implement it. An opportunity has some of the following … Continued