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Being Strategic with Less

In today’s economy, everyone is trying to do more with less. Charla Griffy-Brown, Ph.D.,  Associate Professor and Discipline Lead of Information Systems at the Graziadio School of Business and Management, is internationally recognized as one of the most active and prolific researchers in the technology management and innovation fields, and she has a passion for … Continued

How Are Industries Mismanaging the Future?

In this video, John Mooney, PhD, Associate Dean of Academic Programs and Associate Professor of Information Systems, interviews Chuck Morrissey, PhD, Associate Professor of Strategy on “managing what’s next,” a theme he’s developed over his more than 50 years in management, as an entrepreneur, and as an educator.

Social Media Strategy Is More Than Just Signing Up

Currently at the Graziadio Business Report we are in the process of revamping our website – having reached the upper limits of the current platform.  Tackling the usual web development project activities – planning, executing, monitoring – we’re now confronted with the task of developing our social media implementation.  Though our initial impulse was to approach social media … Continued

Know Your Consumers First

Podcast provided by the Oomph! company. In this interview, Dr. Andrea Scott, Professor of Marketing at the Pepperdine University Graziadio School of Business and Management, explains the importance of market research and understanding consumer behavior when conducting a branding campaign. Dr. Scott earned her PhD from the University of South Florida and an MBA from Emory University. … Continued

The Art of Strategy During a Recession

Can’t see the video above? Click here to watch or you can read the transcript. In this video interview, Kurt K. Motamedi, PhD, Professor of Strategy and Leadership at the Graziadio School of Business and Management, discusses strategy, strategy execution, leadership styles (including neurotic managers and their impact), keeping employees motivated, and the shift away … Continued

Goal 4: Apply What You Learn

For over 40 years I have taught applied modeling—at eight different universities, engineering and business schools, graduate and undergraduate levels. I have taught using paper and pencil for quick-and-dirty models, calculators, mainframe computers, and now PCs with spreadsheets. Generally, I have four goals for each class, and the fourth is: Be able to actually identify … Continued

The Future of Free Wi-Fi

This is a guest post by Michael Williams, PhD, Assistant Professor of Information Systems If you spend much time on the road away from your office you realize what a challenge it can be to find a reliable Internet connection for your critical tasks. Sporadic and unpredictable availability at hotels, airports, and public areas is … Continued

Retaining Customers (Part 1 of 4)

This is the first of a four-piece series devoted to the topic of customer retention. Here, I will talk about retention, what it is, and why it drives successful business operations. The three subsequent blogs will present a conceptual framework for issues, rationale, cost models, and examples for use in developing and maintaining a loyal … Continued