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Social Media Strategy Is More Than Just Signing Up

Currently at the Graziadio Business Report we are in the process of revamping our website – having reached the upper limits of the current platform.  Tackling the usual web development project activities – planning, executing, monitoring – we’re now confronted with the task of developing our social media implementation.  Though our initial impulse was to approach social media … Continued

Know Your Consumers First

Podcast provided by the Oomph! company. In this interview, Dr. Andrea Scott, Professor of Marketing at the Pepperdine University Graziadio School of Business and Management, explains the importance of market research and understanding consumer behavior when conducting a branding campaign. Dr. Scott earned her PhD from the University of South Florida and an MBA from Emory University. … Continued

Retaining Customers Part II: The Flight of the “Service Zombies”

This is the second of a series of four blogs devoted to the topic of customer retention. To read Part 1, click here. Employees get excited when management demonstrates a serious commitment to listening to customers and staff’s suggestions for serving them. Building customer loyalty is everyone’s responsibility and everyone’s input is critical. Sharing information … Continued

Retaining Customers (Part 1 of 4)

This is the first of a four-piece series devoted to the topic of customer retention. Here, I will talk about retention, what it is, and why it drives successful business operations. The three subsequent blogs will present a conceptual framework for issues, rationale, cost models, and examples for use in developing and maintaining a loyal … Continued

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Now you can get new posts delivered to your inbox as they go live!   Subscribe by Email On the right-hand column under Feeds, click on “Subscribe by email” and enter your information to have posts sent to your preferred email address. Subscribe in a Reader If you’d rather view content in an RSS reader, … Continued