Why Are NFT’s Getting So Much Attention?
NFT is a digital file made by artists and placed on a Blockchain platform for public viewing. Most of the available platforms are bidding or auction type where the public can discover exclusive digital art.
Marketing
What Are NFTs, Anyway?
Whether you’re a gamer, techie, collector, budding entrepreneur, crypto-enthusiast, or just a curious reader, this short guide aims to shed some light for those looking to break into the world of digital collectibles.
Upskill While You Shelter in Place
In this environment of uncertainty, one way we can help our companies, our employees, and ourselves is to use this time to invest in learning new skills—upskilling.
Out with the old and in with the NEW LinkedIn
Having been on LinkedIn for 14 years, I have seen the ebbs and flows of the social platform, and this recent version is by far the most exciting. Here are 3 reasons why you should be active daily: ENGAGEMENT In comparison to other social platforms, LinkedIn is creating the highest level of engagement. This … Continued
Why Do Customers Misbehave?
also by Marty Abbott, DM, and Kalle Lyytinen, PhD In a recent GBR article we put forward an argument that in using a product or service consumers are afforded the opportunity to use it in ways not originally intended. We argue that customers do this for a variety of reasons, such as increasing the utility … Continued
A Blog on Blogging!
Best Blog Practices Timely: The more relevant your topic to current events, the more hits you will receive. Valuable: Entries should promote knowledge, add insight, and provide valuable links to your readers. Concise: Every blog entry doesn’t need to be a 600-word essay. You can post photos, videos, links, PDFs, or anything that you think … Continued
Mobile Billing: The New Frontier of Mobile Marketing
The mobile industry is growing rapidly both domestically and internationally. Many aggregators such as Mobile Messenger (MM) are concentrating on this industry as a new and thriving market.
PODCAST: How To Create Advocates with Loyalty Architect Craig Wilson
In this podcast interview, Loyalty Architect Craig Wilson discusses unearthing your company’s authentic purpose to turn casual customers into loyal advocates.
What Drives Customers to Stores?
Customer service may be one of the most important forces that drives customer TO YOUR STORE. Some proof can be found in the results of this survey.
Rational and Emotional Trust
Dr. Bill Bleuel calls trust “the holy grail of relationship management,” explaining the difference between rational and emotional trust.
Five Things Every Student Should Know About Writing for Conferences
Leo A. Mallette, EdD, has published 70 conference and peer-reviewed journal articles. He offers tips on publishing from his book “Writing for Conferences.”
Dr. Charla Griffy-Brown Discusses Twitter as Haiku in Japanese Culture
Charla Griffy-Brown, PhD, discusses the cultural relevance of Twitter in Japan during and after the devastating earthquakes that took place in March 2011.
The Future of the Entertainment Industry: A Panel Discussion
Top entertainment executives discuss the numerous industry shifts spurred by increased digital content and new media.
The Future of SEO: Google’s New Algorithm Takes on Content Farms
Graziadio School faculty chime in on Google’s new algorithm to reduce content farms, what it means for SEO, and how business websites can optimize their sites.
It’s Not the Words, It’s How You Say Them
Marketing professor and social media pro Alan Beard talks about how to create social media with “panache.”