Writing for business is a specific skill that needs to be honed over the course of your career. Many people think they don’t need to develop their skills, as they already have enough skill to get by day to day, but developing those skills pays dividends. Here are the best online tools that you can … Continued
also by Marty Abbott, DM, and Kalle Lyytinen, PhD In a recent GBR article we put forward an argument that in using a product or service consumers are afforded the opportunity to use it in ways not originally intended. We argue that customers do this for a variety of reasons, such as increasing the utility … Continued
Best Blog Practices Timely: The more relevant your topic to current events, the more hits you will receive. Valuable: Entries should promote knowledge, add insight, and provide valuable links to your readers. Concise: Every blog entry doesn’t need to be a 600-word essay. You can post photos, videos, links, PDFs, or anything that you think … Continued
The mobile industry is growing rapidly both domestically and internationally. Many aggregators such as Mobile Messenger (MM) are concentrating on this industry as a new and thriving market.
In this podcast interview, Loyalty Architect Craig Wilson discusses unearthing your company’s authentic purpose to turn casual customers into loyal advocates.
Customer service may be one of the most important forces that drives customer TO YOUR STORE. Some proof can be found in the results of this survey.
Dr. Bill Bleuel calls trust “the holy grail of relationship management,” explaining the difference between rational and emotional trust.
Leo A. Mallette, EdD, has published 70 conference and peer-reviewed journal articles. He offers tips on publishing from his book “Writing for Conferences.”
Charla Griffy-Brown, PhD, discusses the cultural relevance of Twitter in Japan during and after the devastating earthquakes that took place in March 2011.
Top entertainment executives discuss the numerous industry shifts spurred by increased digital content and new media.
Graziadio School faculty chime in on Google’s new algorithm to reduce content farms, what it means for SEO, and how business websites can optimize their sites.
Marketing professor and social media pro Alan Beard talks about how to create social media with “panache.”
Alan Beard, adjunct professor of marketing strategy at Pepperdine, explains how to get your audience to care about the company’s social media messages.
As vice president of worldwide marketing at Herbalife, Clare Burton is responsible for driving the company’s brand awareness around the world.