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Social Media Strategy Is More Than Just Signing Up

Currently at the Graziadio Business Report we are in the process of revamping our website – having reached the upper limits of the current platform.  Tackling the usual web development project activities – planning, executing, monitoring – we’re now confronted with the task of developing our social media implementation.  Though our initial impulse was to approach social media … Continued

See What Pepperdine Faculty are Reading

These book reviews are from the latest issue of the Graziadio Business Report: The Change Cycle: How People Can Survive and Thrive in Organizational Change By Ann Salerno and Lillie Brock Berrett-Koehler Publishers, 2008 Reviewed by John Oppenheim, Adjunct Professor of Management Information Systems The Change Cycle is full of examples. It provides keys to … Continued

Peter Drucker, Masatoshi Ito, and In-N-Out Burger

November 19th is management pioneer (now deceased) Peter Drucker’s 100th birthday. To celebrate the life and teachings of this remarkable man, the Drucker Institute hosted a weeklong event, Drucker Week, featuring some of the most respected business academicians (a paradox?) of the world at Claremont University. Ken Blanchard (author of The One-Minute Manager and Know Can … Continued

MBA Paper Recession-Proofs Restaurants

Dean Linda Livingstone, Winner Kasra Ferasat, GBR Editor-in-Chief Owen Hall Kasra Ferasat of Palos Verdes, CA., (pictured center) a fully employed MBA program student at Pepperdine University’s Graziadio School of Business and Management, is the 2009 first place $1000 winner in the student paper competition held by the Graziadio Business Report. For the second year, … Continued

5 Simple Rules for Better Email Business Communication

I have been teaching with Frances Grimes in the Management Communications program here at Graziadio this fall and so business communication is on my mind. Face-to-face business communication is difficult—attempting to read body language, facial expressions, and gestures (although some gestures speak for themselves), can be a challenge. Not to mention cultural differences that can … Continued