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Implementing Intrapreneurship: A Structural and Cultural Approach

Implementing Intrapreneurship: A Structural and Cultural Approach

Present age organizations face a very complex and uncertain environment. In order to remain innovative and viable in the long run, many organizations are turning to “intrapreneurship.” However, what is intrapreneurship? How different it is from entrepreneurship? What can an organization do to promote intrapreneurship? In the Graziadio Business Review article “Implementing Intrapreneurship: A Structural … Continued

Social Media Strategy Is More Than Just Signing Up

Currently at the Graziadio Business Report we are in the process of revamping our website – having reached the upper limits of the current platform.  Tackling the usual web development project activities – planning, executing, monitoring – we’re now confronted with the task of developing our social media implementation.  Though our initial impulse was to approach social media … Continued

See What Pepperdine Faculty are Reading

These book reviews are from the latest issue of the Graziadio Business Report: The Change Cycle: How People Can Survive and Thrive in Organizational Change By Ann Salerno and Lillie Brock Berrett-Koehler Publishers, 2008 Reviewed by John Oppenheim, Adjunct Professor of Management Information Systems The Change Cycle is full of examples. It provides keys to … Continued

Peter Drucker, Masatoshi Ito, and In-N-Out Burger

November 19th is management pioneer (now deceased) Peter Drucker’s 100th birthday. To celebrate the life and teachings of this remarkable man, the Drucker Institute hosted a weeklong event, Drucker Week, featuring some of the most respected business academicians (a paradox?) of the world at Claremont University. Ken Blanchard (author of The One-Minute Manager and Know Can … Continued