Pepperdine University’s Center for Applied Research is hosting a free conference on developing a world-class IS department and fostering innovation.
Statistics continue to demonstrate that companies that pay attention to customer satisfaction increase their sales more than other companies.
Graziadio School faculty chime in on Google’s new algorithm to reduce content farms, what it means for SEO, and how business websites can optimize their sites.
If social media is really your thing then why not work at a company that truly embraces it? Plenty of organizations are integrating social media into their everyday operations and reaching their target audience through it as well. But according to Mashable.com, four companies in particular have truly embraced social media in a way that … Continued
Because real options are a relatively recent development in the area of project valuation, there is a general lack of familiarity with the topic among many practitioners. This lack of familiarity has sometimes resulted in misconceptions about the purpose, theoretical basis, and scope of application of real option valuation. I address a few of the … Continued
To what extent should firms allow their employees to utilize social networking in the workplace?
U.S. businesses are at a critical crossroad as they decide whether to reinstate the 9 million jobs that have been lost in the recession so far. Many experts say that they will not, and the reason is that companies still believe that employees are inefficient compared to contract workers, shared services, and outsourcing. This view … Continued
Viewing this from a reader? Click this link to watch the video or you can read the transcript. In this video interview, David M. Smith, PhD, Associate Dean of Academic Affairs and Associate Professor of Economics at the Graziadio School of Business and Management discusses the takeaways from his recent paper, “Data Loss and Hard … Continued
This is the first in a series of posts reporting on the hot button issues discussed at the 2008 Entertainment Supply Chain Academy Conference. Over 140 executives of the European and U.S. entertainment industries assembled in Prague, Czech Republic, in early October to address “The Future of Packaged Media in the Emerging Digital World.” Leaders … Continued
This is a guest post by Michael Williams, PhD, Assistant Professor of Information Systems If you spend much time on the road away from your office you realize what a challenge it can be to find a reliable Internet connection for your critical tasks. Sporadic and unpredictable availability at hotels, airports, and public areas is … Continued
The No Child Left Behind (NCLB) Act 0f 2001 was designed to improve student performance at both the primary and secondary levels by increasing standards of accountability and providing parents with more flexibility in school selection. The NCLB act is currently up for renewal and there are many questions as to what has been accomplished … Continued