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Know Your Consumers First

Podcast provided by the Oomph! company. In this interview, Dr. Andrea Scott, Professor of Marketing at the Pepperdine University Graziadio School of Business and Management, explains the importance of market research and understanding consumer behavior when conducting a branding campaign. Dr. Scott earned her PhD from the University of South Florida and an MBA from Emory University. … Continued

Why Entrepreneurship Thrives During a Recession

Can’t see the above video? Click this link to watch or you can read the transcript. In this video interview, Larry Cox, PhD, Associate Professor of Entrepreneurship and director of the new entrepreneurship program at the Graziadio School of Business and Management, discusses how smart entrepreneurs take advantage of low opportunity and material costs during … Continued

Save the Last Document: Tips for Avoiding Data Loss

Viewing this from a reader? Click this link to watch the video or you can read the transcript. In this video interview, David M. Smith, PhD, Associate Dean of Academic Affairs and Associate Professor of Economics at the Graziadio School of Business and Management discusses the takeaways from his recent paper, “Data Loss and Hard … Continued