[powerpress: http://gsbm-med.pepperdine.edu/gbr/audio/winter2011/Podcasts/Axley podcast.mp3] Click here to listen and subscribe in iTunes U Where do truly great ideas come from? Is it possible to purposefully discover serendipity? How do people share information in ways to expand what they know? Stephen R. Axley, PhD believes that the answer to these questions lies in something we all do … Continued
Entrepreneurship / Innovation
Miner explores the definitions of innovation and invention to improve the process by which companies prepare for, create, and develop new products.
In this episode, CEO Insights features Ed Hogan, who founded Pleasant Holidays with his wife, Lynn, and grew the business to approximately $500 million annually.
Larry Cox, associate professor of entrepreneurship, offers his “Top Eight Tips for Pitching Your New Venture Idea.”
Currently at the Graziadio Business Report we are in the process of revamping our website – having reached the upper limits of the current platform. Tackling the usual web development project activities – planning, executing, monitoring – we’re now confronted with the task of developing our social media implementation. Though our initial impulse was to approach social media … Continued
During a recent talk to a group of small business owners on the practice of innovation, someone asked this interesting question: “Which is better: new or different?” The question gave me pause—first, because we tend to think of the two terms as almost the same thing, and second, because I had never actually considered forcing … Continued
Dean Linda Livingstone, Winner Kasra Ferasat, GBR Editor-in-Chief Owen Hall Kasra Ferasat of Palos Verdes, CA., (pictured center) a fully employed MBA program student at Pepperdine University’s Graziadio School of Business and Management, is the 2009 first place $1000 winner in the student paper competition held by the Graziadio Business Report. For the second year, … Continued
Can’t see the above video? Click here to watch or you can read the transcript. In this video interview, Matthew May, supporting faculty at the Graziadio School of Business and Management, and author of the recently released book, In Pursuit of Elegance:Why the Best Ideas Have Something Missing, discusses the four principles of elegance: symmetry, … Continued
This op-ed first appeared in the Los Angeles Business Journal and is reprinted with their permission. In recent weeks there hasn’t been much data supporting sustained economic stability, much less a recovery. However, it does appear the economy is no longer in a freefall, and we are likely experiencing the depths of this downturn. Since … Continued
Can’t see the above video? Click this link to watch or you can read the transcript. In this video interview, Larry Cox, PhD, Associate Professor of Entrepreneurship and director of the new entrepreneurship program at the Graziadio School of Business and Management, discusses how smart entrepreneurs take advantage of low opportunity and material costs during … Continued
For over 40 years I have taught applied modeling—at eight different universities, engineering and business schools, graduate and undergraduate levels. I have taught using paper and pencil for quick-and-dirty models, calculators, mainframe computers, and now PCs with spreadsheets. Generally, I have four goals for each class, and the fourth is: Be able to actually identify … Continued
This is a guest post by Sean D. Jasso, PhD, practitioner faculty of economics. The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. ~ Peter F. Drucker The big question on the minds of most people is: What is the future of the economy? The answer is not always … Continued
This is a guest post by Tim Berry, GBR Editorial Review Board member and President of Palo Alto Software Ideas are a dime a dozen. Opportunities are much more important. An opportunity is an idea that’s passed the test of planning. It has potential. You can implement it. An opportunity has some of the following … Continued