One of the biggest assets a small business has is its business plan, a 30-40 page blueprint for your company.
Writing for business is a specific skill that needs to be honed over the course of your career. Many people think they don’t need to develop their skills, as they already have enough skill to get by day to day, but developing those skills pays dividends. Here are the best online tools that you can … Continued
Welcome to the new issue of the Graziadio Business Review. It contains several articles written by GSBM faculty that we hope you will enjoy reading.
Studies show members of the Millennial generation appear less interested than previous generations in starting their own businesses…
also by Marty Abbott, DM, and Kalle Lyytinen, PhD In a recent GBR article we put forward an argument that in using a product or service consumers are afforded the opportunity to use it in ways not originally intended. We argue that customers do this for a variety of reasons, such as increasing the utility … Continued
Present age organizations face a very complex and uncertain environment. In order to remain innovative and viable in the long run, many organizations are turning to “intrapreneurship.” However, what is intrapreneurship? How different it is from entrepreneurship? What can an organization do to promote intrapreneurship? In the Graziadio Business Review article “Implementing Intrapreneurship: A Structural … Continued
In the fall issue of the Graziadio Business Report we have published five great articles. Facilitating the Inventor – Entrepreneur Interaction: Super-Charging the IP Commercialization Process By Larry William Cox, PhD According to leading economists, entrepreneurs are those individuals who both identify and exploitcommercial opportunities. This article proposes that more technologies could be commercialized and with greater economic … Continued
Five Things to Consider Before Embarking on an Entrepreneurial Venture by Scott Kerslake, CEO of PrAna
PrAna CEO Scott Kerslake offers “Five Things to Consider Before Embarking on an Entrepreneurial Venture” as part of the SEER Symposium at the Graziadio School.
In this episode, CEO Insights features Ed Hogan, who founded Pleasant Holidays with his wife, Lynn, and grew the business to approximately $500 million annually.
Larry Cox, associate professor of entrepreneurship, offers his “Top Eight Tips for Pitching Your New Venture Idea.”
Currently at the Graziadio Business Report we are in the process of revamping our website – having reached the upper limits of the current platform. Tackling the usual web development project activities – planning, executing, monitoring – we’re now confronted with the task of developing our social media implementation. Though our initial impulse was to approach social media … Continued
During a recent talk to a group of small business owners on the practice of innovation, someone asked this interesting question: “Which is better: new or different?” The question gave me pause—first, because we tend to think of the two terms as almost the same thing, and second, because I had never actually considered forcing … Continued
Dean Linda Livingstone, Winner Kasra Ferasat, GBR Editor-in-Chief Owen Hall Kasra Ferasat of Palos Verdes, CA., (pictured center) a fully employed MBA program student at Pepperdine University’s Graziadio School of Business and Management, is the 2009 first place $1000 winner in the student paper competition held by the Graziadio Business Report. For the second year, … Continued
Can’t see the above video? Click here to watch or you can read the transcript. In this video interview, Matthew May, supporting faculty at the Graziadio School of Business and Management, and author of the recently released book, In Pursuit of Elegance:Why the Best Ideas Have Something Missing, discusses the four principles of elegance: symmetry, … Continued
This op-ed first appeared in the Los Angeles Business Journal and is reprinted with their permission. In recent weeks there hasn’t been much data supporting sustained economic stability, much less a recovery. However, it does appear the economy is no longer in a freefall, and we are likely experiencing the depths of this downturn. Since … Continued