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More Thoughts on Microsoft

The Graziadio Business Review published “The Case of Microsoft’s Surface Tablet: Going Behind the Strategy with SWOT”  in 2013 Volume 16, Issue 2, an article by David R. King, PhD, and Todd Peterson. This post contains some updated thoughts.   The analysis examining “The case of Microsoft’s Surface Tablet” was developed in the Spring of 2013, but … Continued

Winter 2009 GBR Issue Now Live

Read the latest issue of the GBR online at http://gbr.pepperdine.edu/091/ In this issue: Recognizing Organizational Culture in Managing Change Structural changes can serve as the initial intervention for shifting culture. Mark Mallinger, PhD, Don Goodwin, MBA, and Tetsuya O’Hara, MBA The Successful Expatriate Leader in China Expatriate managers must consider the cultural dimensions of leadership. … Continued

Retaining Customers Part II: The Flight of the “Service Zombies”

This is the second of a series of four blogs devoted to the topic of customer retention. To read Part 1, click here. Employees get excited when management demonstrates a serious commitment to listening to customers and staff’s suggestions for serving them. Building customer loyalty is everyone’s responsibility and everyone’s input is critical. Sharing information … Continued