Becoming a B Corporation means that there will now be an element of sustainability baked into the DNA of your company as long as you are in business.
Welcome to the new issue of the Graziadio Business Review. It contains several articles written by GSBM faculty that we hope you will enjoy reading.
2 Book Reviews: However, if you a want a quick tutorial on the documents underpinning our laws, our government, and our rights these books are both well worth reading.
The new issue of the Graziadio Business Review includes a variety of articles written by knowledgeable authors that we believe you will find informative, insightful, and engaging. While women make up half the workforce in nearly every country, women do not comprise half of the leadership. In “A Values Approach to Advancing Women in Leadership,” … Continued
In the fall issue of the Graziadio Business Report we have published five great articles. Facilitating the Inventor – Entrepreneur Interaction: Super-Charging the IP Commercialization Process By Larry William Cox, PhD According to leading economists, entrepreneurs are those individuals who both identify and exploitcommercial opportunities. This article proposes that more technologies could be commercialized and with greater economic … Continued
In the latest GBR issue, authors went back to eight of the most popular and most timely articles to give us an update. The authors explore how the economy and world events have impacted the information from their original article.
President Obama has announced that the U.S. will withdraw nearly all troops from Iraq by the end of this year, with thousands of additional troops from both Iraq and Afghanistan returning the first couple of months into the new year. Are you prepared to comply with the law and reinstate employees who may have been on military leave for months…if not years…?
This podcast features Brandon Carr, JD, discussing various routes to proving that your descriptive brand has acquired secondary meaning.
This issue, including articles, videos, book reviews, and audio podcasts, can be found at gbr.pepperdine.edu. We welcome your comments and feedback.
What’s in a name? Quite a bit, it turns out. This podcast summarizes the rules of secondary meaning in trademark law with Alexa Koenig, JD, MA.
This podcast interview features Otis W. Baskin, PhD, professor of management, who discusses strategies for family business succession planning.
In this podcast interview, David Scalise, JD discusses how critical trademarks and trade dress are to a company’s success, and the legal protections for them.
Dr. David M. Smith discusses the impact the proposed Employee Free Choice Act (EFCA) would have on employers, unions, and the workforce.
Owen P. Hall, Jr., PE, PhD, is Editor-in-Chief of the Graziadio Business Report and a professor of decision and information systems at the Graziadio School of Business and Management. The ongoing dust-up about global warming has brought front and center a number of new opportunities and threats to California’s currently fragile economy. Whether man-made global … Continued