Minority business start-ups, increased spending power within minority communities, and supplier diversity are creating new opportunities for astute companies to realize first-mover advantages in emerging domestic markets.
Gwendolyn Whitfield, PhD
Gwendolyn Whitfield, PhD, is an assistant professor of strategy at Pepperdine University’s Graziadio School of Business and Management. Dr. Whitfield specializes in business growth strategies, new-venture strategies, and supplier management and diversity for small and medium-sized firms and governmental entities. Her research on public policy and entrepreneurship in high technology won an award from the Consulate of Sweden and the Swedish Institute. Dr. Whitfield is the author of numerous articles that have been featured in such publications as the Journal of Supply Chain Management, Purchasing Today, and the Journal of Systems and Information Technology. She was recently named editor of the forthcoming practitioner journal Global Supply Chain Review, formerly the GSCLG Update.