Businesses can best benefit from social media by having a good overall strategy and knowing how to listen, participate, and measure results.
Steffanie Tamehiro , is a 20-month MBA student at the Graziadio School of Business and Management at Pepperdine University, pursuing a marketing concentration and the SEER (Social, Ethical, and Environmentally Responsible) certificate. Prior to attending Pepperdine, Tamehiro graduated Phi Beta Kappa–Cum Laude from the University of California, San Diego with a degree in human development and minors in economics and Japanese studies. She recently completed an internship with The Coca-Cola Company and hopes to pursue a career in brand management. She is currently serving as the 2010-2011 co-president of Pepperdine's Marketing Society.