By understanding self, a common thread of storytelling loosely ties the marketing theory of “self-concept” together with the narrative view of “identity.”…the exploration of possessions and their role in storytelling may strengthen the bond between consumers and brands.
Stephen M. Rapier, PhD
, has been actively engaged in branding and marketing as both a practitioner and lecturer since 1982. As a practitioner he has held executive positions on both the agency and client side, providing strategic insight relative to branding, marketing, advertising, public relations, and market research for a variety of organizations. As an Assistant Professor of Marketing at the Graziadio School of Business and Management, Pepperdine University, Dr. Rapier has taught 14 different marketing classes and has recently launched a new Luxury Branding week-long program in Paris.