This article proposes a model for examining and revitalizing identity attributes as needed to support organizational turnaround and avoid organizational death.
Sam Rockwell, MSOD, PhD
, is a professional consultant to church and business leaders,
specializing in leadership development, succession management, and corporate identity development. He holds adjunct positions in the MSOD Program at Pepperdine University, Malibu, CA, and in the MA in Strategic Leadership Program in Life Pacific College, San Dimas, CA. He is the director of Gateway Collegium, an innovative educational program combining online courses, life coaching, and live training events. His research interests are organizational identity, globalization, and learning theory. He can be reached at SRockwell@ foursquare.org.