An integration of management and marketing approaches to market orientation is necessary to gain its full benefits, as evidenced by the success of Coach, H-P, Zara, and Ford.
Joseph G. Ormsby, PhD
Joseph G. Ormsby, PhD , is Chairman of the department of management, marketing, and international business at Stephen F. Austin State University and a professor of management. He received his doctorate from the University of Arkansas, and his publications have appeared in Personnel Journal, Industrial Marketing Management, Production and Inventory Management Journal, SAM Advanced Management Journal, and Journal of Collective Negotiations in the Public Sector. He teaches production management and operations research. Dr. Ormsby has held a professional certification in production and inventory management (CPIM) for 23 years and consults in the areas of production scheduling, inventory management, statistical quality control, and total quality management.