However, competition can become so intense that it can be counterproductive and lead to alarming behavior.
David R. King, PhD
While diagraming the structure of an organization is relatively easy, describing and influencing an organization’s culture is challenging.
The complexity of organizations has increased. SWOT provides a way to organize information into internal “Strengths & Weaknesses” and external “Opportunities & Threats.”
An implicit challenge is to coordinate the efforts of groups with different interests to realize expected gains. This means that acquisitions quickly go from numbers to considering the impacts on people, as achieving synergy requires clear communication of the implications of an acquisition to those impacted.