Cody T. Havard, PhD

Cody T. Havard, PhD, is an associate professor of Sport Commerce and Coordinator of Research in the Kemmons Wilson School of Hospitality and Resort Management at The University of Memphis. He is the Director of the Bureau of Sport and Leisure Commerce, and his research focuses on the rivalry phenomenon and how it influences group member behavior. Questions and comments can be directed to chavard@memphis.edu.
Articles
Disney vs. Comcast

Disney vs. Comcast

A look at how a large company strategically handles competitive rivalry in order to provide practitioners with important lessons of how to strategically thrive in a competitive environment.

2020 Volume 23 Issue 1
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Rivalry in Business

Rivalry in Business

While rivalry can encourage managers to increase organizational effort or output, it can also increase the likelihood of unethical behavior.

2018 Volume 21 Issue 2
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