Welcome to a new issue of the Graziadio Business Review. This issue includes a variety of articles written by knowledgeable authors that we believe you will find informative, insightful, and engaging. Hiring Disabled Workers Bringing the Whole Community into the Workforce By MICHAEL CAFFERKY, DBA MDIV One of our most underserved and underutilized groups is the … Continued
Graziadio Business Review
The Graziadio Business Review published a newly released 2nd annual report “CEO Performance of 100 of Southern California’s Largest Companies” by Patrick Furtaw, Steve Chopp, and John K. Paglia, PhD.
After the 2012 HITS, Devendra Mishra wrote an article, “Information Technology Enables Transformation of Hollywood,” in which he discusses the expanding roles of CIOs and the new partnerships between CIOs and CTOs.
The mobile industry is growing rapidly both domestically and internationally. Many aggregators such as Mobile Messenger (MM) are concentrating on this industry as a new and thriving market.
Dr. Chun explains how today’s successful CIOs must not only use technology as a tool to reduce costs, but also as a means to generate revenue for the business.
President Obama has announced that the U.S. will withdraw nearly all troops from Iraq by the end of this year, with thousands of additional troops from both Iraq and Afghanistan returning the first couple of months into the new year. Are you prepared to comply with the law and reinstate employees who may have been on military leave for months…if not years…?
Dr. Karl Knapp, Associate Professor and Senior Advisor at the School of Business and Management at the Institute of Technology Bandung, Indonesia discusses the role of technology in society.
Zbigniew Krysiak, PhD, associate professor at the Warsaw School of Economics, shares lessons on Survival Enterprise Risk Management by Economic Capital.
Check out the full presentations by innovation and information technology experts from Sony, Guitar Center, County of Orange, and the Center for CIO Leadership.
From Information Systems to Innovation Systems: Establishing the Next Generation Information Systems Department
Pepperdine University’s Center for Applied Research is hosting a free conference on developing a world-class IS department and fostering innovation.
This issue, including articles, videos, book reviews, and audio podcasts, can be found at gbr.pepperdine.edu. We welcome your comments and feedback.
Despite recent statistics depicting the economy heading back into downturn, presentations at the 2011 Economic Forecast Conference show positive growth.
Charla Griffy-Brown, PhD, discusses the cultural relevance of Twitter in Japan during and after the devastating earthquakes that took place in March 2011.
Top entertainment executives discuss the numerous industry shifts spurred by increased digital content and new media.
In this video, Kevin Groves, assistant professor of organizational theory and management, makes a case for why talent management matters now more than ever.
Steven M. Sommer, professor of applied behavioral science, shares his “ABC model,” a three-step process for providing and receiving feedback effectively.
Beacon Econ’s Christopher Thornberg discusses the Japanese earthquakes, high gas prices, and the federal deficit in this edition of the GBR economic update.
Graziadio School faculty chime in on Google’s new algorithm to reduce content farms, what it means for SEO, and how business websites can optimize their sites.
Clemens Kownatzki, adjunct professor of financial risk management introduces “Market Wrap,” a brief summary of interesting market events and major economic news.
Christopher Thornberg, founding principal of Beacon Economics discusses the current economic status in the United States and forecasts what’s to come.
As vice president of worldwide marketing at Herbalife, Clare Burton is responsible for driving the company’s brand awareness around the world.
The “systems thinking” approach is a way in which a business looks at its overall organization to determine patterns and develop more effective ways of conducting business. Each problem is considered as a part of the system rather than as an overarching problem in a specific department. In his editorial for the Graziadio Business Review, … Continued
Podcast provided by the Oomph! company. In this interview, Dr. Andrea Scott, Professor of Marketing at the Pepperdine University Graziadio School of Business and Management, explains the importance of market research and understanding consumer behavior when conducting a branding campaign. Dr. Scott earned her PhD from the University of South Florida and an MBA from Emory University. … Continued