Hollywood’s adoption of the new has been slow and rarely strategic. Nevertheless, entertainment has not only survived disruptive technologies, but also benefited.
Devendra Mishra, Executive Director and Founder, Hollywood IT Society (HITS)
Devendra Mishra, is an adjunct Professor of Strategy, Information Systems and Decision Sciences at the Graziadio School of Business and Management. He is the co-founder and chief strategist of the Media and Entertainment Services Alliance (MESA) and the founder and executive director of the Hollywood Information Technology Society (HITS). An internationally recognized authority on supply chain management, he established Supply Chain Academies for the industries of Entertainment (ESCA), Consumer Electronics (CESCA), Video Game (GameSupply) and Biotechnology (BSMA). Formerly, he was the CEO of Stan Lee Media; President and Chief Executive Officer of International Multifoods’ wholly owned specialty distribution subsidiary VSA; President of Worldwide New Media, Distribution Services and New Ventures at Technicolor; President and Chief Operating Officer of LIVE Entertainment; and, Vice President of manufacturing and distribution of RCA-Ariola Records world-wide.