The pandemic has clearly proven that the rational decision-making model, business schools’ ideal and its theoretical definition of how decisions should be made, is not valid under conditions of VUCA.
Jeff Cohu, EdD, MBA
Dr. Jeff Cohu is an experienced management consultant, entrepreneur, and educator. In addition to his ongoing consulting practice, he currently serves as an associate professor of management and executive director of the Center for Entrepreneurship and Innovation at Lipscomb University in Nashville, TN. He is also a part-time graduate school professor of management in the Broad College of Business at Michigan State University. Prior to entering academics, Cohu served in numerous senior corporate leadership roles in strategic, financial, and human resource management.