Protecting Descriptive Brands in Trademark and Trade Dress Law:
A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.
A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.
This article, the second in a series focused on trademarks and trade dress, details the doctrine of secondary meaning and its ramifications for businesses.
An overview of the critical issue of distinctiveness in trademark law and how a company’s marks and dress can be made as strong as possible.