Twitter is a form of electronic charisma that can attract or repel followers. This article explores the uses and limitations of Twitter and analyzes its success based on the definition of charisma.
Shirley Black, JD, LLM
Shirley Black, JD, LLM , is an assistant professor of business administration at South Carolina State University College of Business in the Applied Professional Sciences Business program. She has extensive academic experience with specialties in legal studies, tax, leadership, and professional development.