Although smart device manufacturers have positioned themselves strongly in the Business to Consumer (B2C) segment, this might well be the right time for these businesses to invest in the vastly overlooked opportunities in the Business to Business (B2B) segment.
Salman Ali, PhD
Salman Ali is an Assistant Professor in Strategic Management Area at the Indian Institute of Management (IIM) Shillong. He obtained his Doctorate degree from IIM Ahmedabad specializing in Strategic Management and International Business. His major research interests are internationalization and re-internationalization of firms, firm movements from developed to emerging economies and vice-versa, strategy and innovation, strategies and challenges in emerging markets, corporate diversification strategy, and financing of sovereign developmental activities.