Robert A. Coscarello, MBA, Adjunct Professor of International Business

The Spoiled American: Why do only 1% of all U.S. companies export to another country? Graziadio Business Review, 13(3). (2010).


At the start of his administration, President Obama set a goal to double exports from U.S. companies. The hope was that increasing exports would dramatically benefit the U.S. economy in a number of ways. Chiefly among these would be to significantly improve the U.S. balance of payments, and also to measurably decrease unemployment as more workers were needed to produce U.S. exports. Tremendous opportunities do exist for U.S. companies to expand exports (and international business in general). However, an underlying shortcoming exists that prevents U.S. companies from globalizing—U.S. companies and the managers and executives who run them are spoiled.

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Author of the article
Nancy Ellen Dodd, MPW, MFA
Nancy Ellen Dodd, MPW, MFA, serves as academic editor of the “Graziadio Business Review and teaches presentations and stories at the Graziadio School.” Her book on creative writing, “The Writer’s Compass: From Story Map to Finished Draft in 7 Stages,” was published by Writer’s Digest Books in June 2011. She also served as editor of Marshall, a USC academic/alumni magazine, and started the Marshall Review, an online journal for the Marshall School of Business at USC. More than 135 of her articles have been published in local and national publications. Dodd received her master’s in Professional Writing from USC with a concentration in screenwriting and an MFA in playwriting at the USC School of Theatre. Ms. Dodd also teaches screenwriting as an adjunct faculty in Seaver College at Pepperdine University. She is currently working on her PhD dissertation in Global Leadership and Change.
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