The Book Corner

Graziadio Business Review

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2013 Volume 16 Issue 3

The Book Corner

Reviews of Business Books

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IN THIS ISSUE:

Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World

by Stuart L. Hart

Pearson Prentice Hall Professional, 3rd Edition, 2010

352 pages

Reviewed by Davide Accomazzo, MBA

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Contagious: Why Things Catch On

by Jonah Berger

Simon & Schuster, 2013

256 pages

Reviewed by David W. Crain, PhD

by Susan E. Reed

Amacom, 2011

294 pages

Reviewed by Richard Herko

by Lina M. Echeverria

American Management Association, 2013

274 pages

Reviewed by Edward H. Rockey, PhD

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Graziadio Business Review

Graziadio Business Review is an online journal that delivers relevant business information and analysis for business, government, and non-profit managers. From accounting and finance to ethics and work/life balance, the Graziadio Business Review extends current business debates in new directions that you can use to advance your business and professional career.

More articles from 2013 Volume 16 Issue 3

A Generic Problem: Should FDA Approval of Drugs Stop Consumers’ Suits for Injuries?

The Supreme Court has ruled federal law blocks consumers from suing for injuries from generic drugs, yet brand name drugs do not have the same protection.

By Larry Bumgardner, JD

Business Law, Economics, Ethics

Skill vs. Luck in Wall Street

Investors are largely powerless in determining the degree to which an analyst’s results are a function of skill—and how much they are attributable to plain luck.

By Andreas Simon, PhD and E. Matthew Van Winkle, PhD

Accounting / Finance / Investing, Economics

Self-Control at Work

It is estimated that we allocate approximately 25 percent of our waking hours, about four hours a day, managing our impulses.

By Charles D. Kerns, PhD, MBA

Leadership, Management, Organizational Behavior

Why Credit Rating Agencies are Being “B” Rated

Banks have developed various credit derivatives to deal with the credit risk of loans. In addition, banks can use credit derivatives to transfer risk to a third party.

By Abraham Park, PhD and Robert Lee, PhD

Accounting / Finance / Investing, Economics

The American Debt Crisis

If the Federal debt causes investors to lose confidence in America’s ability to pay back loans, investors will demand higher rates of return making it harder for the U.S. to borrow money.

By Rob Jamplis, BA

Accounting / Finance / Investing, Economics, Global Business

The Book Corner

The Book Corner offers reviews by Graziadio School faculty for a variety of books on business topics.

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Management and Cultural Implications of Customer Satisfaction Differences for Help Desks in South America

This study examines measures of customer satisfaction is six countries within South America: Argentina, Brazil, Chile, Colombia, Peru, and Venezuela over the five-year period 2013 through 2017.

By William Bleuel, PhD, John Robert "Bob" McQuaid Jr., PhD and Demosthenes Vardiabasis, PhD

Accounting / Finance / Investing, Decision Sciences, Information Management/Technology (IT), Management, Marketing, Operations Management, Uncategorized

CSAT or CES: Does It Matter?

As the role of the customer becomes more and more important to the sustainability of the firm, effective allocation of resources will provide a significant advantage to customer service organizations.

By William Bleuel, PhD

Decision Sciences, Global Business, Management, Uncategorized