In this issue:
By Edward Fields
Reviewed by Michael D. Kinsman, CPA, PhD, Professor of Finance and Accounting
This book would best be utilized in a course on Finance for the Non-Financial Manager. Otherwise, there are better uses for your time.
By C. K. Prahalad and M. S. Krishnan
Reviewed by Jack C. Green, PhD, Professor of Strategy
The authors clearly identify the “what” and the “why” of the morphing of products and services and then provide direction for managers to understand actions necessary to remain competitive.
By Roger L. Martin
Harvard Business Press, 2011
Reviewed by David W. Crain, PhD, Lecturer of Strategy
What the reader gets in Fixing the Game is deeply thoughtful business commentary with an excellent marketing case study to boot, namely the NFL.
By Jack Covert and Todd Sattersten
Penguin Group, 2009
Reviewed by Leo A. Mallette, EdD, Supporting Faculty; Decision Sciences and Marketing
The 100 Best Business Books of All Time is crammed with book reviews and allows you to learn about all those books that you think you should have read.