Figure 2: Comparison of the Top and Bottom Firms in the NBA, 2003-04 Season Data
| Team | Win-Loss Record | No. of Titles since 1980 | Average Attendance Home Games | Player Expense (millions) | Market Size (metro pop in millions) | Current Value (millions) | Total Revenue (millions) | Operating Revenue (millions) |
|---|---|---|---|---|---|---|---|---|
| Higher-Performers | ||||||||
| Los Angeles Lakers | 56-26 | 8 | 18,967 | $66 | 16 | $447 | $149 | $22.8 |
| Chicago Bulls | 23-59 | 6 | 19,736 | $48 | 10 | $356 | $119 | $49 |
| Boston Celtics | 36-46 | 3 | 16,201 | $56 | 5.7 | $290 | $97 | $25.6 |
| Detroit Pistons | 54-28 | 3 | 21,290 | $74 | 5.5 | $284 | $102 | $23.6 |
| Houston Rockets | 45-37 | 2 | 15,629 | $53 | 5 | $278 | $82 | $15.2 |
| Lower-Performers | ||||||||
| Memphis Grizzlies | 50-32 | 0 | 15,188 | $54 | 1.1 | $227 | $63 | -$19.7 |
| Milwaukee Bucks | 41-41 | 0 | 16,834 | $62 | 1.6 | $174 | $70 | -$15.1 |
| Golden State Warriors | 37-45 | 0 | 16,235 | $51 | 2.2 | $188 | $70 | $7.8 |
| Seattle Supersonics | 37-45 | 0 | 15,399 | $56 | 3.5 | $196 | $70 | $2.4 |
| Los Angeles Clippers | 28-54 | 0 | 16,229 | $46 | 16 | $208 | $72 | $15.9 |
Sources: www.forbes.com; www.insidehoops.com; www.NBA.com
