Decision Tree Analysis

Jay Buckley; Thomas J. Dudley, DBA

Journal Strategy Decision Tree Analysis

Decision Tree Analysis

Gerber & Phthalates Controversy

By Jay Buckley and Thomas J. Dudley, DBA

Strategy

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This tree calculates the potential economic impact on Gerber based on the outcome of the CPSC investigation and whether Gerber takes a proactive or reactive approach. Outcomes are based on estimates of the gain or loss for each outcome and the anticipated likelihood that each scenario will occur. The most positive outcome, shown on the uppermost branch, results from a proactive approach to the issue by Gerber and a favorable report on phthalates by the Consumer Products Safety Commission. Enter new gain/loss estimates and/or probability estimates (must total 1) and click on “calculate” at lower left to test different scenarios.

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Strategy

Authors of the article

Jay Buckley

Author's profile

Jay Buckley

Thomas J. Dudley, DBA

Author's profile

Thomas J. Dudley, DBA

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Although attendance and revenues continue to decline, the challenges associated with player injuries continue unabated.

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Leadership, Management, Strategy