Decision Tree Analysis

Jay Buckley; Thomas J. Dudley, DBA

Journal Strategy Decision Tree Analysis

Decision Tree Analysis

Gerber & Phthalates Controversy

By Jay Buckley and Thomas J. Dudley, DBA

Strategy

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This tree calculates the potential economic impact on Gerber based on the outcome of the CPSC investigation and whether Gerber takes a proactive or reactive approach. Outcomes are based on estimates of the gain or loss for each outcome and the anticipated likelihood that each scenario will occur. The most positive outcome, shown on the uppermost branch, results from a proactive approach to the issue by Gerber and a favorable report on phthalates by the Consumer Products Safety Commission. Enter new gain/loss estimates and/or probability estimates (must total 1) and click on “calculate” at lower left to test different scenarios.

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Strategy

Authors of the article

Jay Buckley

Author's profile

Jay Buckley

Thomas J. Dudley, DBA

Author's profile

Thomas J. Dudley, DBA

Avoiding Bias and Identifying Risks when Deploying Artificial Intelligence

The deployment of AI fits into the broader umbrella of cyber risk as part of enterprise risk identification and mitigation. It is essential for AI to address ethical issues such as data bias and to ensure AI is deployed to achieve the bottom-line and top-line goals.

By Charla Griffy-Brown, PhD and Mark Chun, PhD

Ethics, Information Management/Technology (IT), Strategy

Disney vs. Comcast

A look at how a large company strategically handles competitive rivalry in order to provide practitioners with important lessons of how to strategically thrive in a competitive environment.

By Cody T. Havard, PhD

Economics, Global Business, Marketing, Strategy

Management and Cultural Implications of Customer Satisfaction Differences for Help Desks in South America

This study examines measures of customer satisfaction is six countries within South America: Argentina, Brazil, Chile, Colombia, Peru, and Venezuela over the five-year period 2013 through 2017.

By William Bleuel, PhD, John Robert "Bob" McQuaid Jr., PhD and Demosthenes Vardiabasis, PhD

Accounting / Finance / Investing, Decision Sciences, Information Management/Technology (IT), Management, Marketing, Operations Management, Uncategorized

Editorial: COVID-19 and the Future of Management Education

Many B-schools have responded to COVID-19 by increasing their online presence as a stopgap measure in the short term and potentially a long-term solution to ongoing economic challenges. These actions may not be a complete solution to the problem.

By Owen P. Hall, Jr., PE, PhD

Decision Sciences, Editorials, Information Management/Technology (IT), Strategy

Leadership is a Wicked Problem

In this article, the author clarifies the differences between those problems that can be solved—Tame Problems—and those that cannot—Wicked ones—and spells out the both the implications of these, and what can be done to deal with them.

By Joseph C. Bentley, PhD

Leadership, Management, Organizational Behavior

Strategies for Managing in the Age of Boycotts

Today’s consumers are subject to social pressure to support brands that are aligned with their personal values. When firms do not conform to their customer’s values, they often find themselves the target of boycotts. Managing in the age of boycotts is something firms need to pay attention to and understand how to manage.

By Jim Salas, PhD, Doreen E. Shanahan, PhD and Gabriel Gonzalez, PhD

Management, Marketing, Organizational Behavior, Strategy