Case Contents
AB Annual Meeting Press Release
Minutes of Executive Management Committee Meeting
Excerpt from Management Meeting Minutes of November 13, 1993
Case Evaluation
1. What do you see as the major issues facing AB, Inc.?
Case studies are a major component of graduate business courses at the Graziadio School of Business and Management and other top business schools including Harvard, Columbia, and Northwestern. The opportunity to study and learn from real-world management dilemmas makes case study an attractive method for learning both the science and the art of management.
The Internet’s interactive nature allows the Graziadio Business Review the opportunity to present cases outside of the classroom. The following links will introduce the reader to AB, Inc., a large US company facing a number of opportunities, issues, and problems. The case is based on actual occurrences and decisions faced by an actual company. Paraphrasing an old television crime drama, only the names have been changed to protect the innocent.
The Internet allows us to present the first section of the case and gives you, the reader, a chance to react and comment on the case (see links to the Case Study Forum at the end of the case.) We will post reader comments, as well as comments from Professor Wayne Strom, from time to time. Additional sections of the case will be added once a month so readers should return to the GBR for updates.
The case uses the lens of memos, news stories, and even e-mail notes to allow readers to view events at AB, Inc. Readers are invited to study each part of the case, moving forward and backward by clicking on the links at the bottom of each communique in the case. Readers also have the opportunity to post their thoughts on the case on the case bulletin board and answer questions about their thoughts on the case. Links to these areas are at the end of the case.
AB Annual Meeting Press Release
Minutes of Executive Management Committee Meeting
Excerpt from Management Meeting Minutes of November 13, 1993
1. What do you see as the major issues facing AB, Inc.?
Welcome to the inaugural issue of the Graziadio Business Review, an electronic journal dedicated to serving business practitioners.
The selection of an appropriate software package can have a significant impact on the overall success of a small investor.
Factors of excessive lending from global liquidity, weak financial sectors, a lack of transparency all lent to the Asian financial crisis.
Ansoff’s Growth Strategy Matrix can identify six separate market conditions, or cells, which represent increasing risk for marketers for high-tech roll outs.
GBR Editors discuss the importance of lifelong learning with George L. Graziadio, Chairman and Co-Founder of Imperial Bank and namesake of Pepperdine’s business school.
Downsizing typically leads to a widespread lack of commitment but can also bring new energy and enthusiasm which often go unrecognized.
With a few notable exceptions, CTs in the past were relatively harmless. With a nation-wide pandemic and deeply-divided population, the CTs can, in fact, be deadly.
A person is much more likely to deliver superb results if their motivation comes from within than they would if they picked a career based on external markers, such as money or status
When do narcissistic tendencies help to deliver strong success, and when do these characteristics endanger companies? This study explores this question and examines what companies can do to maximize the benefits and mitigate the risks associated with a narcissistic CEO.