Articles by Topic: Marketing

Issue No.	Title	Author
2009 Iss. 2	Price Fixing and Minimum Resale Price Restrictions Are Two Different Animals Businesspersons making real-life pricing decisions need to know the difference. • Articles written by Author •	Paul Gift, PhD

2009 Iss. 1	Believe It: Complaints Are Gifts An organization can view complaining customers as a nuisance, or use their complaints to its advantage. • Articles written by Author •	Janelle Barlow, PhD

2008 Iss. 2	The Tie-In Decision The current state of the law and economics of tie-in sales and the implications for the business manager. • Articles written by Author •	Paul Gift, PhD

2008 Iss. 1	Book Corner: The Book Corner The Age of Turbulence, A Class with Drucker, Big Think Strategy, The Breakthrough Company, The CEO Within, The Foreclosures.Com Guide, Getting to Innovation, Know Can Do!, Managing Government Employees, Negotiation Genius, Network Security Essentials, The Opposable Mind, and Radical Trust • Articles written by Author •	Sean Jasso, PhD, Todd Alexander, MBA, Jack Green, PhD, Robert Fulmer, PhD, Michael Kinsman, PhD, Edward Rockey, PhD, Dave McMahon, DBA, John Consoli, MBA, Jeffrey Schieberl, JD, John Durand, MBA, Sam Farry, MBA, John Oppenheim, Wayne Strom, PhD

2006 Iss. 3	Making Marketing Accountable Twelve characteristics to provide standards and metrics that create accountability for marketing decisions. • Articles written by Author •	David W. Stewart, PhD

2006 Iss. 1	A Winning Tool to Manage Price: The Pricing Checklist Have you reviewed your pricing strategies lately? • Articles written by Author •	Sean D. Jasso, MBA, MPP and Peter L. Louie, MBA, PhD

2003 Iss. 2	Do Not Call! Hanging up on telemarketing? • Articles written by Author •	Lynda Palmer, MBA and Frieda L. Gehlen, PhD

2003 Iss. 2	Quiz: Telemarketing "Do-Not-Call" Quiz •

2002 Iss. 4	Calculating the Strategic Value of Customer Satisfaction What do your metrics tell you? • Articles written by Author •	Chic Fojtik, PhD

2001 Iss. 3	Waiting Games People Play If you have to keep them waiting�keep them happy or distracted • Articles written by Author •	Dave McMahon, PhD

2000 Iss. 2	The Death of the Sales Force? ECR model may place emphasis on service and technical support • Articles written by Author •	David McMahon, PhD

2000 Iss. 2	Will Marketers survive the "Information Age?" High touch may be vital in a world with "perfect" competition • Articles written by Author •	William R. Smith, PhD

1999 Iss. 4	Interviews: Conversation with McDonald's Mike Roberts How McDonald's Mike Roberts keeps an international firm local • Articles written by Author •	Charles Fojtik, DBA

1999 Iss. 2	Knowledge is Power... But knowledge management requires organizational change • Articles written by Author •	Lindsley G. Boiney, PhD

1999 Iss. 1	Selling to a Cash Poor Firm Case Study • Articles written by Author •	William R. Smith, PhD

1998 Iss. 3	Boosting country club membership with innovative marketing and pricing concepts • Articles written by Author •	Edward A. Merritt, and Charles W. Fojtik, DBA

2004 Iss. 2	The Uncertain World of Trademark Dilution The Supreme Court speaks, but questions still remain • Articles written by Author •	Linnea McCord, JD; Carol Docan, JD; and Leonard Rymsza, JD

2002 Iss. 2	Interviews: Conversation with John Shields Former Chairman and CEO of Trader Joe's • Articles written by Author •	Mark Mallinger, PhD

2005 Iss. 3	IT Matters: IT Matters: The IT Governance Road Map IT governance is an escalating issue for firms struggling with how to leverage IT to provide a competitive advantage for the company. • Articles written by Author •	Mark W. S. Chun, PhD

1998 Iss. 1	Growth Strategies for High Tech Firms • Articles written by Author •	Bruce D. Buskirk, PhD, and Edward D. Popper

2007 Iss. 4	Managing the Critical Role of the Warehouse Supervisor Training needs evolve as warehouse supervisors take on increasingly complex supervisory functions. • Articles written by Author •	Stephen A. LeMay, DBA, Dave McMahon, DBA, Jeffery A. Periatt, DBA, and Jon Carr, PhD

2007 Iss. 2	The Trader Joe's Experience The impact of corporate culture on business strategy. • Articles written by Author •	Mark Mallinger, PhD, and Gerry Rossy, PhD

2007 Iss. 3	Will the Sub-prime Meltdown Burst the Housing Bubble? As housing prices continue to make front page news, both buyers and sellers worry over the impact on their personal economic future. • Articles written by Author •	Peggy J. Crawford, PhD, and Terry Young, PhD

2006 Iss. 1	Is the Real Estate Market a House of Cards? The upswing in housing prices may increase consumer spending by homeowners who believe this bubble has made them richer. • Articles written by Author •	Peggy J. Crawford, PhD and Terry Young, PhD

2009 Iss. 4	Winner of the 2009 Graziadio School Student Paper Competition Five Tactics to Create a Sustainable Restaurant Business • Articles written by Author •	Kasra Ferasat