2011 Volume 14 Issue 3


Editor’s Note

We are excited to present more great articles in this issue of the GBR, along with a video interview and book reviews.


Recession Recovery signpost

Labor Pains: The Recovery of the U.S. Labor Market is about to be Pushed Back

The labor market recovery is more uncertain than past rebounds because government deficit reduction programs will lead to layoffs and dampen future employment growth.


Rock climbing

Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty

A maniacal dedication to authentic purpose is what separates the strong from the weak in the competitive brand landscape.

By and

Ideas in the business world

Leveraging Action Learning as a Talent Management Strategy during Economic Uncertainty

The current economic landscape affords the opportunity to develop leadership talent against a backdrop of genuine challenge and tangible uncertainty.

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Developing a Brand

Protecting Descriptive Brands in Trademark and Trade Dress Law:

A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.

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VIDEO: Transforming the Relationship between Business and IT Executives

Dr. George Westerman studies the impact of digital technology on the management of large firms. In this video interview, he discusses the changing role of CIO.


Book Corner logo-new

The Book Corner

The Book Corner offers reviews by Graziadio School faculty on a variety of books on business topics.