2006 Volume 9 Issue 3

Making Marketing Accountable

David W. Stewart, editor of the Journal of the Academy of Marketing Science shares his expertise and thoughts on Marketing Accountability.

By


Conversations about Conscientious Capitalism

Conversations about Conscientious Capitalism

Conscientious capitalism is a term that represents an economic system that takes place when businesses make money while also making a difference.

By


Gen Y and Organizational Life

A discussion of network groups hold in corporate settings and the potential impact that Generation Y managers may have regarding such groups.

By , and


The Business Impact of Change Management

The Business Impact of Change Management

Ten years of independent studies show the average rate of return on all large project implementations is negative. Why are so many companies making the same mistake?

By , and


Class Action Shareholder Suits Face Legal Setbacks

Shareholder suits against public companies have become big business but in two cases in less than a year, the Supreme Court ruled against shareholders.

By


Book Corner logo-new

The Book Corner

The Book Corner offers recommendations on a variety of books emphasizing business and values.

By


Achieving Corporate Success and Maximized Value

What are the factors necessary to develop a corporate strategy that creates long-term corporate success while at the same time creating value for the compa

By