We are excited to present more great articles in this issue of the GBR, along with a video interview and book reviews.
2011 Volume 14 Issue 3
The labor market recovery is more uncertain than past rebounds because government deficit reduction programs will lead to layoffs and dampen future employment growth.
A maniacal dedication to authentic purpose is what separates the strong from the weak in the competitive brand landscape.
The current economic landscape affords the opportunity to develop leadership talent against a backdrop of genuine challenge and tangible uncertainty.
A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.
Dr. George Westerman studies the impact of digital technology on the management of large firms. In this video interview, he discusses the changing role of CIO.
The Book Corner offers reviews by Graziadio School faculty on a variety of books on business topics.