David W. Stewart, editor of the Journal of the Academy of Marketing Science shares his expertise and thoughts on Marketing Accountability.
2006 Volume 9 Issue 3
Conscientious capitalism is a term that represents an economic system that takes place when businesses make money while also making a difference.
A discussion of network groups hold in corporate settings and the potential impact that Generation Y managers may have regarding such groups.
Ten years of independent studies show the average rate of return on all large project implementations is negative. Why are so many companies making the same mistake?
Shareholder suits against public companies have become big business but in two cases in less than a year, the Supreme Court ruled against shareholders.
The Book Corner offers recommendations on a variety of books emphasizing business and values.
What are the factors necessary to develop a corporate strategy that creates long-term corporate success while at the same time creating value for the compa