Articles by Kenneth A. Fox, MBA
Kenneth A. Fox, MBA, is President and Founding Partner of the Soundings Group LLC, a marketing and strategy-consulting firm based in Charleston, South Carolina, USA. Mr. Fox teaches MBA classes part-time in International Business and Marketing. He recently returned from teaching an MBA marketing class in China. He can be reached at sckenfox@comcast.net, and the company’s website and international blog can be found at www.thesoundingsgroup.com
Learn to Expect the Unexpected in Global Retail Expansion
Taking a proven retail model and exporting it to a new country, often with a new set of competitors, a different language and culture, and unique shopper expectations, requires more than just market research before entry.
