GBR

2009, Volume 12, Issue 4

Issue No. Title Author
Authors: David W. Stewart, PhD
2006
Iss.No: 3

Making Marketing Accountable
Twelve characteristics to provide standards and metrics that create accountability for marketing decisions.

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David W. Stewart, PhD

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The opinions expressed are solely those of the authors and do not necessarily reflect the views of the Graziadio School of Business and Management nor Pepperdine University.