GBR

2009, Volume 12, Issue 4

Issue No. Title Author
Authors: William R. Smith, PhD
2000
Iss.No: 2

Will Marketers survive the "Information Age?"
High touch may be vital in a world with "perfect" competition

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William R. Smith, PhD

1999
Iss.No: 1

Selling to a Cash Poor Firm Case Study

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William R. Smith, PhD

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The opinions expressed are solely those of the authors and do not necessarily reflect the views of the Graziadio School of Business and Management nor Pepperdine University.