GBR

2009, Volume 12, Issue 4

Issue No. Title Author
Authors: William R. Smith, Jr., PhD; John K. Paglia, PhD
2005
Iss.No: 1

The Link Between Price and Profit Margin in a Global Market
When exchange rates vary significantly, small firms need a pricing strategy.

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William R. Smith, Jr., PhD; John K. Paglia, PhD

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The opinions expressed are solely those of the authors and do not necessarily reflect the views of the Graziadio School of Business and Management nor Pepperdine University.