
2009, Volume 12, Issue 4
| Issue No. | Title | Author |
| Authors: Ed Rockey, Mike Kinsman, Leo Mallette, Sean Jasso, Dave McMahon, Davide Accomazzo, Esther Bleuel and Bill Bleuel, Jody Brightman, John Oppenheim, Paul Gift, John Scully | ||
| 2008 Iss.No: 4 |
Book Corner: The Book Corner |
Ed Rockey, Mike Kinsman, Leo Mallette, Sean Jasso, Dave McMahon, Davide Accomazzo, Esther Bleuel and Bill Bleuel, Jody Brightman, John Oppenheim, Paul Gift, John Scully |
| 2007 Iss.No: 3 |
Book Corner: The Book Corner |
Recommendations by William H. Bleuel, Sam Farry, Bob Fulmer, Sean Jasso, Paul Olmsted, and Jeffrey Schieberl. |
| 2007 Iss.No: 1 |
Book Corner: The Book Corner |
Recommendations by Rick Hesse, Ann E. Feyerherm, Sam Farry, Jeffrey Schieberl, William Bleuel |
| 2005 Iss.No: 2 |
Editorials: Editorial: The "Measurement Trap" |
William H. Bleuel, PhD |
| 1999 Iss.No: 2 |
Cultivating the customer asset |
William Bleuel, PhD |
The opinions expressed are solely those of the authors and do not necessarily reflect the views of the Graziadio School of Business and Management nor Pepperdine University.