Marketing Archives

Do Not Call!*

New do-not-call regulations make telemarketing more difficult and less profitable for businesses, but permission-based direct marketing is an effective tool.

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Waiting Games People Play

Distraction, information, and compensation are common strategies that may mollify waiting customers.

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The Death of the Sales Force

The traditional institutional sales representative is becoming a casualty to the move to electronic E2B supply chain management.

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Serving Each Other on the Inside

To improve internal customer service, managers need to measure, give feedback, and continuously improve upon how employees serve each other.

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Will Marketers Survive the Information Age?

In trust-based relationships, customers may share ways in which we can better serve them.

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Boosting Country Club Memberships With Innovative Marketing and Pricing Concepts

A case study involving a private country club charged with increasing memberships to cover the cost of opening a second 18-hole golf course.

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