Participatory Action Research (PAR) provides an alternative approach to marketing that can address issues in segments of the population that receive lesser quality healthcare.
This article presents the general issues surrounding a U.S. employer’s decision to offer employee benefits to the domestic partners of current employees.
2008 Graziadio School Student Paper Competition – How Intercultural Competence Drives Success in Global Virtual Teams
A study that shows intercultural competence as a factor in effectiveness of global virtual teams, and that building relationships, establishing structure, and having discipline are critical for success.
Minority business start-ups, increased spending power within minority communities, and supplier diversity are creating new opportunities for astute companies to realize first-mover advantages in emerging domestic markets.
In today’s global economy, managers must be able to identify and work with the many types of cultures that exist simultaneously within an organization or a business network.