In essence, in his new book Prof. Hart makes the case for two major strategic drivers: technology and Bottom of the Pyramid (BoP) approach.
Book Corner Archives
Jonah Berger, a marketing professor at Wharton, analyzes “Why Things Catch On” in a sort of Malcolm Gladwell approach to marketing analysis.
In The Diversity Index, Reed raises one of the most critical issues facing managers today..what happens to the qualified female and traditional minority candidates?
She grounds her key points by referring to specific experiences she had in developing products and working within a technical corporation to bring the products to market.
The author provides an amazing array of ideas on “how to” create online lifestyle businesses by setting up and using the internet.
Whitney concentrates on the economic prospects for individuals states. Particularly disturbing are Whitney’s long term projections for California and Illinois.
An excellent-read both for academics seeking a practice-oriented perspective to technical analysis and for active investors seeking analytical tools.
Written in the parable style of such books as The Five Dysfunctions of a Team, the authors offer a story of the challenges and tribulations of the CEO role.
Larson’s book, The Devil in the White City, is a case study of a very large project in the early 1890s—the project was the conception and building of the 1893 World’s Fair; also known as the Columbian Exhibition.
The book is thorough, clearly written, and easily understood. It offers important lessons not only for economists, but especially for managers and for anyone who cares about the value of the decisions they make.