Posts Tagged ‘brand equity’

PODCAST: How To Create Advocates with Loyalty Architect Craig Wilson

In this podcast interview, Loyalty Architect Craig Wilson discusses unearthing your company’s authentic purpose to turn casual customers into loyal advocates.

November 16th, 2011 - By


Q&A with Clare Burton, Vice President of Worldwide Marketing at Herbalife

As vice president of worldwide marketing at Herbalife, Clare Burton is responsible for driving the company’s brand awareness around the world.

January 17th, 2011 - By