Posts Tagged ‘business’

Retaining Customers Part III: Invest to Prevent Customer Defections

This is the third of a series of four blogs devoted to the topic of customer retention. Read Part 1 and Part 2. Every customer that you keep represents at least three that you don’t have to attract. Numerous research studies indicate that the cost of acquiring a new customer usually runs from two to [...]

June 9th, 2008 - By Bill Bleuel, PhD, Professor of Decision Sciences


How to Protect Your Business From Customers

This is a guest post by Tim Berry, GBR Editorial Review Board member and President of Palo Alto Software What? You say, reading my title here. Why would I want to? Here’s a question I received in the www.bplans.com Ask the Experts forum today: My business sells window coverings and recently got taken by a [...]

April 21st, 2008 - By Tim Berry, GBR Editorial Review Board Member